Another standout single from Future’s new album,
I Never Liked You, has received the video treatment. Unlike the video for “
Wait For You,” which imagines Future and Drake as medieval knights, or the more abstract “
Keep It Burning” video with Kanye West, the new video for “Puffin On Zootiez” takes a more literal approach, visually recreating the feeling of being extremely stoned with warped, smoky visuals. Future mainly appears in blurry, out-of-focus close-ups and performance shots seen through kaleidoscopic lenses.
I Never Liked You, Future’s ninth studio album, was also one of his most successful,
landing at No. 1 on the Billboard 200 with 222,000 equivalent units sold — the biggest release of 2022 at the time. While that number was eventually blown away by Kendrick Lamar and his new album Mr. Morale & The Big Steppers, those 222,000 units are reflective of Future’s continued popularity after over a decade in the rap spotlight. In addition to being a big moment for Future, though, it also gave collaborators like Drake and Tems big accomplishments. “Wait For You” gave Drake his
tenth No. 1 single on the Hot 100, making him the first rapper with that achievement. Tems’ appearance on the single also made her the
first African artist to ever debut at No. 1 on the Hot 100.
Watch Future’s “Puffin On Zootiez” video above.
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