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(For You)r Consideration is a weekly column breaking down the rappers and singers doing it RIGHT on TikTok and the viral trends and top songs taking over your FYP.
Return of the “Racks”
Over ten years ago, the Sonny Digital-produced “Racks” by YC introduced the mainstream to an up-and-coming rapper named Future and gave us the beat behind one of Lil Kim’s and Lil Wayne’s most iconic freestyles. Today, the song is the soundtrack to one of TikTok’s burgeoning trends where creators play with the age-old cliché, “If I had a dollar for every time…” and tell their For You Page about some very frequent, often awkward occurrences. Who would’ve thought the beat Sonny Digital sold to YC and his team for just $300 would play the background to over thirty thousand videos?
Get To That Money
If you’re not familiar with Arkansas’ viral king of choreography and rapper ZaeHD, you may have seen his videos cosplaying as an employee at a few popular restaurants and brands. Set to his single “GTTM” and inspired by the track’s music video, ZaeHD steps into work and does exactly what the lyrics say…”let’s get to that money.” From goofing off at the Apple Store to turning up with employees at Atlanta’s famous Slutty Vegan and somehow finding his way into a USPS uniform, the trend is pure comedy. And with just under ten thousand videos using the sound, it’s ripe for replication.
Steve Lacy’s Fans Aren’t Happy
Shortly after releasing his 2nd studio album Gemini Rights, guitarist-turned solo artist Steve Lacy announced his “Give You The World” tour, and fans went crazy. The $35 tickets sold out almost immediately, and fans have taken to TikTok using his song “Static” as background to their complaints. Lacy’s most devout followers have voiced their grievances with him and Ticketmaster about the size of the venues he’s set to play at and the over 300% markup on resale tickets. Lacy has yet to respond to complaints from friends but did use the sound on TikTok to show off a fresh set of braids. Watch below for some of our favorite Steve Lacy-hating videos.
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