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<blockquote data-quote="UPROXX" data-source="post: 9283" data-attributes="member: 81"><img src="https://uproxx.com/wp-content/uploads/2022/03/tiktok-music.jpeg?w=1024&amp;h=436&amp;crop=1" alt="tiktok music" class="fr-fic fr-dii fr-draggable " style="" />Getty ImageIn recent years, TikTok has become one of the go-to social media platforms for the discovery and promotion of new music, but while it’s been helpful in generating hits for the likes of <a href="https://uproxx.com/music/doja-cat-viral-fame-streets-say-so-mooo/" target="_blank">Doja Cat</a>, <a href="https://uproxx.com/music/lil-nas-x-is-handling-old-town-roads-success-exactly-the-way-he-should/" target="_blank">Lil Nas X</a>, <a href="https://uproxx.com/music/megan-the-stallion-beyonce-savage-no-1-hot-100-chart-reaction/" target="_blank">Megan Thee Stallion</a>, and more, for newer artists using the app to drive interest in their songs, the experience can be … let’s say a little “chaotic” — to say nothing of the labels who are trying to use the app to market artists and being hopelessly stonewalled by the cryptic algorithm and ever-evolving tastes on the app.However, that may soon change as TikTok launches SoundOn, a new tool designed to help independent artists find their way on the platform, with a music-specific dashboard offering analytics, marketing advice, and even a team of employees to help A&amp;R collaborations among artists. Most importantly, SoundOn will also help artists get paid — both directly through the app and via DSPs. Artists who upload music directly through SoundOn would get paid similarly to how a record deal works but with a “flexible exit clause” to allow them to withdraw rights should they decide to actually sign to a label.The beta test of the new service has already generated its first major success in <a href="https://uproxx.com/music/muni-long-interview-hrs-and-hrs/" target="_blank">Muni Long</a>’s “Hrs &amp; Hrs,” which hit more than 1 million video creations and 1.6 billion views of the song, driving it to No. 16 peak on the Billboard Hot 100. Meanwhile, plans for the future include a creator marketplace that will help match TikTok-ers with promotional partners, again helping them generate revenue outside of the traditional label system. It’s certainly another interesting innovation that may spark the next, artist-friendly phase for the music industry.Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.<a href="https://uproxx.com/music/tiktok-new-music-tool-helps-emerging-artists/" target="_blank">Continue reading...</a></blockquote>

[QUOTE="UPROXX, post: 9283, member: 81"] [IMG alt="tiktok music"]https://uproxx.com/wp-content/uploads/2022/03/tiktok-music.jpeg?w=1024&h=436&crop=1[/IMG] [UWSL]Getty Image[/UWSL] In recent years, TikTok has become one of the go-to social media platforms for the discovery and promotion of new music, but while it’s been helpful in generating hits for the likes of [URL='https://uproxx.com/music/doja-cat-viral-fame-streets-say-so-mooo/']Doja Cat[/URL], [URL='https://uproxx.com/music/lil-nas-x-is-handling-old-town-roads-success-exactly-the-way-he-should/']Lil Nas X[/URL], [URL='https://uproxx.com/music/megan-the-stallion-beyonce-savage-no-1-hot-100-chart-reaction/']Megan Thee Stallion[/URL], and more, for newer artists using the app to drive interest in their songs, the experience can be … let’s say a little “chaotic” — to say nothing of the labels who are trying to use the app to market artists and being hopelessly stonewalled by the cryptic algorithm and ever-evolving tastes on the app. However, that may soon change as TikTok launches SoundOn, a new tool designed to help independent artists find their way on the platform, with a music-specific dashboard offering analytics, marketing advice, and even a team of employees to help A&R collaborations among artists. Most importantly, SoundOn will also help artists get paid — both directly through the app and via DSPs. Artists who upload music directly through SoundOn would get paid similarly to how a record deal works but with a “flexible exit clause” to allow them to withdraw rights should they decide to actually sign to a label. The beta test of the new service has already generated its first major success in [URL='https://uproxx.com/music/muni-long-interview-hrs-and-hrs/']Muni Long[/URL]’s “Hrs & Hrs,” which hit more than 1 million video creations and 1.6 billion views of the song, driving it to No. 16 peak on the [I]Billboard[/I] Hot 100. Meanwhile, plans for the future include a creator marketplace that will help match TikTok-ers with promotional partners, again helping them generate revenue outside of the traditional label system. It’s certainly another interesting innovation that may spark the next, artist-friendly phase for the music industry. [I]Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.[/I] [url="https://uproxx.com/music/tiktok-new-music-tool-helps-emerging-artists/"]Continue reading...[/url] [/QUOTE]

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