The Sexual Double Standard: Fact or Fiction?

KJ

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In contemporary society it is widely believed that men are socially rewarded for sexual activity, whereas women are derogated for sexual activity. To determine whether a sexual double standard exists, both undergraduate (n = 144) and Internet (n = 8,080) participants evaluated experimental targets who were described as either male or female and as having a variable number of sexual partners. Targets were more likely to be derogated as the number of sexual partners increased, and this effect held for both male and female targets. These results suggest that, although people do evaluate others as a function of sexual activity, people do not necessarily hold men and women to different sexual standards.
 
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KJ

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Somewhat contradictive study: https://www.researchgate.net/public...ial_interaction_on_the_sexual_double_standard

It is widely held that a sexual double standard exists such that women are evaluated more harshly than men for engaging in sexual activity. Previous research, however, has failed to document this sexual double standard reliably. We argue that previous research has been unable to identify the double standard because it has focused on the individual rather than the interpersonal dynamics that take place in social settings. The present experiment examines the hypothesis that group dynamics give rise to the sexual double standard. Participants, both individually and in small collaborative groups, evaluated a male or female target that had 1, 7, or 19 sex partners. A double standard did not emerge when individual participants evaluated targets. However, when collaborative groups of participants evaluated the targets, a double standard emerged in some domains. The results highlight the value of studying interpersonal processes in a group context.
 
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