Over the past few months, four-man hip-hop band Coast Contra has slowly but surely seen its profile rise thanks to a string of viral freestyle videos that see the quartet sitting around a table in their studio trading bars to underground rap faves like Mobb Deep’s “
Give Up The Goods,” Nas’ “
Speechless,” and JID’s “
Never.” Their increased notoriety landed them a performance slot on
The Tonight Show last month, their debut television performance, and today, they’ve received what might be their biggest look yet as pop-R&B icon Ciara recruits them to appear on her new single “Jump.”
One of the group’s claims to fame is the raucous, upbeat energy of their back-and-forth rhymes, which harkens back to the unified flows of groups like The Furious Five, Jurassic 5, and more recently, Brockhampton. Their synchronization evokes the lock-step tightness of Ciara’s backup dancers performing the intricate choreography of hits like “
Goodies,” “
Dose,” or “
Melanin.” And while “Jump” isn’t the best showcase for Coast Contra’s sometimes dizzying lyricism, it does showcase their tight-knight chemistry and gives a whole new audience a taste of their unique style — perhaps enough to inspire some more listening and convert a whole new fanbase.
Watch Ciara’s “Jump” video above.
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